The ‘Jump into Autumn’ campaign also introduces a new brand platform — Get the Asda Price Feeling — and reinvents the retailer’s iconic ‘Pocket Tap’

Developed by Havas, I / AM aims to reflect the world beyond the track and cultivate ‘the most diverse fanbase in the sport’

GENERATION REWEAR tells the stories of the innovative designers, companies and ordinary people tackling fashion’s environmental crisis

  • Currently, just 1.6% of the London’s official blue plaques are dedicated to Black people
  • Nubian Jak Community Trust and Havas London have partnered to install specially designed black plaques across the capital, commemorating the contributions of Black people throughout history
  • This campaign, which launched on ITV1 this weekend, aims to…

  • The Havas campaign subverts draconian media owner restrictions through billboards decrying the inability to talk about ‘normal sex’ in 2020
  • It also bypasses paid media restrictions entirely, through the curation and exhibition of a brand-new chapter of the Kama Sutra depicting a variety of anal sex positions
  • Despite people having…

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