Keep It Fresh: Coors Light’s first new brand campaign in six years scales the Coors Mountain in epic ascent

Multi-million-pound, TV-led UK campaign marks Havas’ debut for the iconic beer brand


Campaign: Coors Light — Keep It Fresh

Client: Jim Shearer — Marketing and Consumer Excellence Director, Molson Coors; Sophie Jamieson — Marketing Controller American Beers, Molson Coors

Creative agency: Havas London

Chief Creative Officer, Havas UK: Mark Whelan

Creative Partner: Rob Potts

Senior Creative: Dan Bolton

Agency Executive Producer (film & digital): Kiri Carch Hammond

Agency Assistant Producer (film & digital): Fran Ellis

Agency producer (print): James Orr

Content team: Sally Barr, Lewis Chappell, Holly Illes

Managing Director: Jennifer Black

Business Director: Scott Needham

Account Director: Holly Creasey

Account Manager: Michael Freeman

Account Executive: Katy David

CSO: Mark Sinnock

Planner: Huw Devine

Designers: Tammy Johal, Luke Remon

Production company: Pulse Films

Director: Sam Pilling

Executive Producer: James Sorton

Producer: Chris Harrison

Production Manager: Ben Burdock

DoP: Ben Fordesman

Edit: Tenthree

Editor: Ellie Johnson

Post Production & Visual Effects: The Mill

VFX Supervisor: Ben Turner, Jamie Lancaster

Executive Producer: Alex Fitzgerald

Producer: Kirsty Ratcliffe

Line Producer: Siddharth Baloni

Colour: The Mill

Colourist: Thomas Mangham

3D Lead Artist: Ed Shires

Audio: Factory

Audio Engineers: Anthony Moore, Jack Hallett

Media agency: Zenith

Media planner: Savannah Wright

PR agency: One Green Bean

PR Account Director: Sophie Nicholson

Music: “Fresh” by Majestic, Dread MC, FooR

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